Gallabox pricing: ₹2,999 a month billed quarterly, the three-user cap, and what the markup line means

We make Conecxt, one of the products in the comparison at the end. Every Gallabox figure here comes from Gallabox’s own pricing page and the rate card it links to, read on 11 October 2026. The plan prices and user caps were the same as in our 7 October reading.

Gallabox is a platform for WhatsApp, Instagram and web chat with AI agents in the plan from the first tier. Its pricing page is clearer than most about what is included. It is also built in a way that makes the second plan the real entry price for a lot of teams, and this note is mostly about why.

The plans

Plan	Per month, billed quarterly	Per month, billed annually	Users	Extra user
Basic	₹2,999	₹2,399	3, hard cap	Upgrade required
Essential	₹6,999	₹5,599	6	₹1,200 a month
Advanced	₹16,999	₹13,599	10	₹1,500 a month
Enterprise	Let’s talk	Let’s talk	Custom	Negotiable

The page also shows the same plans in dollars and dirhams, $150, $331 and $632 a month on quarterly billing. The pricing section offers quarterly and annual billing only; the FAQ says plans are billed monthly, quarterly or annually, with annual saving 20% over quarterly. The two do not agree, so ask whether a monthly price exists before you assume one. There is no tax wording on the page.

Up front, that is ₹8,997 for a quarter of Basic, ₹20,997 for Essential and ₹50,997 for Advanced. Quarterly plans cancel at the next cycle; annual plans are not refunded mid-term.

The three-user cap

Basic’s cap is the sentence to read twice: “Basic has a hard cap of 3 users. Upgrade to Essential to add more.” There is no ₹1,200 seat on Basic. A clinic with a receptionist, two doctors who reply, and an owner who wants to see the inbox is four users, and four users is Essential at ₹6,999 a month. The fourth seat costs ₹4,000 a month, or ₹48,000 a year, which is more than the whole Basic plan.

That is not hidden; it is on the page. It is the reason to count the people who will reply, plus one, before reading the Basic column.

Channels and add-ons

Every plan includes one WhatsApp number, one Instagram handle and one website widget. Basic cannot add channels. Essential adds a WhatsApp number, Instagram handle or web widget at ₹1,200 a month each, up to three; Advanced allows up to ten, and adds a phone channel to the list. A second branch with its own WhatsApp number is therefore Essential plus ₹1,200.

Shopify is a $5 a month add-on on every plan. The AI Solutions Engineer engagement is a one-time setup fee of ₹41,500, listed as an add-on on Advanced and included on Enterprise.

AI credits and agents

	Basic	Essential	Advanced
AI credits a month	500	2,000	8,000
AI agents	Web AI agents only	AI agents on WhatsApp and Instagram	Essential’s, plus AI voice on WhatsApp and phone
Human calling on WhatsApp	Not listed	Listed	Listed

Top-ups are sold in multiples of 5,000 credits. The pricing section lists ₹1,000 per 5,000; the FAQ shows the same rupee figure beside a different dollar one, so confirm the pack price in writing if you expect to top up. What one credit buys is not stated on the page.

Basic’s AI agents work on the website widget only. An AI agent that replies on WhatsApp, which is the one most Indian teams are buying, starts at Essential.

The rate card, and the markup line

The pricing page sends you to its docs for per-message prices. The rate card there, with rates effective 1 October 2026, lists for India:

Category	Gallabox rate	Meta’s list rate	Difference
Marketing	₹0.9926	₹0.8631	₹0.1295
Utility	₹0.1323	₹0.1150	₹0.0173
Authentication	₹0.1323	₹0.1150	₹0.0173
Service, after 1,000 free a month per phone number	₹0.1323	₹0.1150	₹0.0173

The page’s own wording: “WhatsApp conversation fees are charged by Meta and reflected on your invoice with our markup.” The rate card does not say how the figure divides between Meta’s fee and Gallabox’s, and neither page says whether GST applies to it. Enterprise is listed with a “discounted markup” and template message charges 5% off, without a figure. The free 1,000 service messages are stated per business phone number per calendar month, which matches Meta’s rule.

A 15% gap over Meta’s list rate for marketing messages is in the middle of the Indian market: AiSensy lists ₹1.09, Wati between ₹0.9667 and ₹1.0357 by plan, DoubleTick ₹0.99 and Interakt ₹0.949 to ₹0.970, all from our October audit.

What a month costs for a four-person clinic chain

Two dental clinics in Chennai, four people on the inbox, sending 2,000 marketing messages a month to opted-in patients for recall campaigns, 4,000 utility messages for appointment reminders and confirmations, and receiving 1,500 patient messages. Our arithmetic, before GST:

Line	Gallabox Essential (four users)
Plan, quarterly billing	₹6,999
Marketing, 2,000 × ₹0.9926	₹1,985
Utility, 4,000 × ₹0.1323	₹529
Service, 1,500 minus 1,000 free, 500 × ₹0.1323	₹66
Month	₹9,579
Up front for the first quarter, before usage	₹20,997

Had the chain been three people, Basic would have made the month ₹5,579. The fourth person is ₹4,000 of the ₹9,579.

Five alternatives for the same four people

As listed on each provider’s page on 7 October 2026 and, for Gallabox, DoubleTick and Conecxt, 11 October. Messages priced at each provider’s own rate, or at Meta’s where the provider passes it through.

Provider	Plan that seats four	Plan, per month	Messages	Month	Up front
AiSensy	Entry plan, monthly billing, user cap not stated	₹1,500	₹2,833 at ₹1.09 and ₹0.145	₹4,333	₹1,500
Conecxt	Basic, monthly billing, 5 members	₹2,499	₹2,244, billed by Meta at its rate card	₹4,743	₹2,499
Interakt	Growth, monthly billing, unlimited agents	₹2,799	₹2,580 at ₹0.958, ₹0.150 and ₹0.128	₹5,379	₹2,799
DoubleTick	Starter, quarterly billing, 5 agents	₹3,500	₹2,692 at ₹0.99 and ₹0.1294, free 1,000 not mentioned on its sheet	₹6,192	₹10,500
Gallabox	Essential, quarterly billing, 6 users	₹6,999	₹2,580	₹9,579	₹20,997

Wati’s Growth plan seats three with no add-on seat, so four people need its next plan; our Wati pricing note has those figures. Essential does include things the cheaper rows do not: AI agents on WhatsApp and Instagram, 2,000 AI credits, human calling on WhatsApp and CRM connections. If the clinic chain will use them, the comparison is fair; if it wants a shared inbox and reminders, it is paying ₹4,000 a month for a seat.

Who Gallabox suits

A team of four to six that wants AI agents on WhatsApp and Instagram, CRM connections and WhatsApp calling in one plan, and can commit a quarter at a time, is who Essential is built for, and at ₹6,999 it is a coherent package. Advanced adds AI voice and a phone channel for teams that want to replace a call centre.

A team of three can run Basic at ₹2,999, with web-only AI and no channel add-ons, and should know before signing that the fourth person costs ₹4,000 a month.

A team of four or five that mostly wants an inbox, templates and reminders on a monthly bill will find the entry price elsewhere. The twelve questions for any provider is the checklist for the rest.

Where Conecxt fits: Basic is ₹2,499 a month, billed monthly, with 5 team members, 2 WhatsApp numbers, web chat and 1 AI agent, with WhatsApp, Instagram and web chat in one inbox and Meta’s per-message rates passed through at no markup. Instagram is rolling out workspace by workspace. There are no CRM connectors.